EBROUSA

Challenge

EBROUSA holds US DOT and ICC MC authority and operates a real fleet — open, enclosed, dealer, fleet, individual. The site they had was a templated WordPress build that read like a directory listing. The buyers we were aiming at — dealer-fleet ops, Tesla relocators, executive moves — were closing on the back of a pricing sheet, not the website. The site was a liability the brand had quietly outgrown.

Approach

We took the institutional-finance design language as our reference point — large refined-serif headlines kept at regular weight, massive monument-scale stats, alternating warm-gray sections, motion that serves the content rather than performs at it — and translated it onto an auto-transport surface. Navy and gold replaced the corporate blue. The home opens on a coastal-highway video; underneath it, every page breathes.

The two booking flows — /quote and /order — share a single multi-step form abstraction with GSAP-driven step transitions and Zod validation. A D3 + topojson map of US state coverage shows reach without a paragraph. Tracking, blog, services, why-us, terms — all on the same design system.

Outcome

• A site that reads like the carrier they actually are.
• Two multi-step booking wizards built off one shared abstraction; pickup, delivery, vehicle, contact, review.
• A D3-rendered US coverage map that replaces a paragraph of marketing copy.
• Every page below 2.5 s LCP; every animation honours prefers-reduced-motion; full JSON-LD for organisation, local business, and service schemas.